Co-operation raises £1 million for the deaf

Co-operation raises £1 million for the deaf

I am proud to announce that with the generous help of the Cumbrian public, the 37 local Co-operative stores in the area and other Co-operative businesses throughout the UK, £1 million has been raised so far for RNID (The Royal National Institute for Deaf People).

The Co-op has chosen the RNID as this year’s charity

This is fantastic news and I wish to thank all those who have donated to this very worthwhile cause at their local Cumbrian Co-operative store, even through these difficult times. This money will enable RNID to do even more to help people adjust to life with a hearing loss, and to campaign for people to take their hearing health seriously.

The Co-operative has chosen RNID as its charity of the year for 2009, and we have been overwhelmed by the support of staff, members and customers. However, it is a sad fact that it can take people up to 15 years to acknowledge hearing difficulties.

RNID’s message is simple; if you have hearing difficulties, dial nnnnnnn or visit www.rnid.org.uk/hearingmatters to check your hearing now.

JACKIE BALLARD
Chief Executive RNID
London

No mention of the word “deaf” in the letter by Jackie,  except for RNId’s full name.  However, the newspaper headlined the article with the word “deaf”. On the public front, is the word “deaf” now taboo at RNId?

Our representation is getting skewed here cos the letter publicly state that it is RNId’s remit to look after the hearing people’s hearing/hearing loss – which is a no bad thing – but masquerading under the “Deaf” banner is misleading and the press is not helping the situation. They should drop that from their name. I have the feeling the money will never reach the real Deaf people at grassroots and get passed around over our heads.

Everything about us, without us.

Source: News & Star